India’s leading home services marketplace, Urban Company, has finally hit the primary market with its much-awaited Initial Public Offering (IPO). The issue, which opened on September 10, 2025, has already grabbed investor attention with strong subscription numbers and a healthy grey market premium (GMP). Here’s a detailed look at the IPO, its key details, and whether it makes sense for investors

About Urban Company

Founded in 2014 (earlier known as UrbanClap), Urban Company connects customers with service professionals across categories like salon & spa, cleaning, appliance repair, painting, plumbing, carpentry, and fitness training. With operations in more than 60 Indian cities and presence in international markets like the UAE, Singapore, and Australia, Urban Company has become a one-stop platform for at-home services.

Digital International

Urban Company IPO Details

  • IPO Open Date: September 10, 2025
  • IPO Close Date: September 12, 2025
  • Total Issue Size: ₹1,900 crore
  • Fresh Issue: ₹472 crore
  • Offer for Sale (OFS): ₹1,428 crore (by Accel India, Elevation Capital & others)
  • Price Band: ₹98 – ₹103 per share
  • Lot Size: 145 shares (approx. ₹14,935 at upper band)
  • Face Value: ₹1 per equity share
  • Listing on: BSE & NSE
  • Expected Listing Date: September 17 2025

Subscription Status

  • Retail Investors: Oversubscribed 3x
  • Non-Institutional Investors (NIIs): 1.3x subscribed
  • Qualified Institutional Buyers (QIBs): 20% on Day 1
  • Overall: Fully subscribed by mid-day

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Grey Market Premium (GMP)

As of Day 1, the Urban Company IPO GMP is around ₹36–₹37 per share, indicating a possible 35% listing gain. At this premium, the expected listing price could be ₹135–₹140 per share against the IPO price of ₹103.

Key Strengths

Market leader in at-home services segment

Strong brand presence and large customer base

First profitable year in FY25

Backed by global investors (Accel, Elevation Capital, Tiger Global)

High growth potential in Tier-II & Tier-III Indian cities

Risks & Challenges

High Valuation: Expensive compared to peers

Reliance on Workforce: Service quality depends on gig workers

Competition: New entrants and unorganized players

Profitability Sustainability: FY25 profit aided by tax benefits, future margins need monitoring


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